Adjust how much each signal contributes to a lead's score (0–100). Changes apply to newly scored leads only.
Quiz completed
Lead came from the quiz
Answered all quiz questions
Partial vs full completion
Intent: Ready to buy now
Highest intent signal
Intent: Within 30 days
Intent: Within 90 days
Valid email provided
Phone number provided
Viewed agent page 2+ times
Viewed agent page 5+ times
Replaces 2+ bonus
Replied to automated message
Strong engagement signal
Email opened (per open, cap ×3)
Clicked email link
In agent's licensed state
Outside licensed states (penalty)
Negative — set as negative number